Environment Message

What are the qualities of a good message? Firstly, it should tell the facts as it is. Secondly, it needs to argue its point with logic, emotions, credibility. Research shows that emotions dominate logic and credibility. This has been used by several companies to direct our behavior. For example, junk food is harmful to our health, but …

Increasing Tax base in India

A Nation is an entity which binds different section of people together. It is responsible for all the redistribution and generation of wealth, providing basic services, providing security and so on. In return, it asks for two things from the citizens: either military services or taxation. However, modern states are more concerned about taxation. But …

What is the difference between rich and poor? 

The above question has been bugging me for a long time. What’s the difference between me and Carlos Slim, Mark Zuckerberg and for that matter any billionaire or millionaire? With certain observation the answer became evident. Image credits - Google images The difference between rich and poor in social, personal, economic parlance. First one being …