Environment Message

What are the qualities of a good message? Firstly, it should tell the facts as it is. Secondly, it needs to argue its point with logic, emotions, credibility. Research shows that emotions dominate logic and credibility. This has been used by several companies to direct our behavior. For example, junk food is harmful to our health, but… Continue reading Environment Message

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The curious case of cursed Afghanistan

Since the time immemorial, Afghanistan has been a battleground for World Superpowers. The reason being is its strategic location. It forms the passage to West if we travel through the East and vice-versa. PAST PROBLEMS It was its location which motivated British to attack Afghanistan in the 18th century. Later, when Russia intervened it served… Continue reading The curious case of cursed Afghanistan

What is the difference between rich and poor? 

The above question has been bugging me for a long time. What’s the difference between me and Carlos Slim, Mark Zuckerberg and for that matter any billionaire or millionaire? With certain observation the answer became evident. Image credits - Google images The difference between rich and poor in social, personal, economic parlance. First one being… Continue reading What is the difference between rich and poor?